Do you provide design service? Is it free?

Yes, Packshion provides professional one-stop structural and graphic design services to support your packaging project from concept to production-ready files. We understand that not every client comes to us with finalized, print-ready artwork — many brands need expert guidance to translate their vision into a manufacturable, visually compelling packaging solution. Whether you are a startup developing your first product line or an established brand refreshing your packaging portfolio, our in-house design team is equipped to handle every aspect of the design process.

Our Design Service Scope: Structure + Graphics, All Under One Roof

Unlike many packaging suppliers that only handle print file preparation, Packshion offers a genuinely integrated design service covering both the engineering and the creative dimensions of your packaging. This dual-capability approach ensures that your packaging is not only visually striking but also structurally sound, cost-efficient to produce, and optimized for its intended supply chain — from factory floor to customer doorstep.

Structural Design (Packaging Engineering)

Structural design is the engineering foundation of your packaging. It determines how the box is constructed, how it protects your product, and how it performs during assembly, transit, and end-user interaction. Our structural design services include:

• Custom box structure development: We design folding cartons, rigid boxes, corrugated mailers, drawer-style boxes, magnetic closure boxes, and other bespoke formats tailored to your product dimensions, weight, and brand experience requirements. Every structure is engineered from scratch based on your specific needs rather than adapted from a generic template.

• Dieline creation: We produce precise, print-ready dieline files that define cut lines, fold lines, glue tabs, and perforations — ensuring seamless transition from design to die-cutting tooling and mass production without fitment issues.

• Insert and interior fitment design: For products requiring internal organization — such as jewelry trays with ring slots, cosmetics boxes with bottle compartments, or electronics kits with accessory sections — we design custom inserts, foam inlays, vacuum-formed trays, and cardboard partitions that secure each component while enhancing the unboxing experience.

• Structural optimization for cost and sustainability: Our engineering team analyzes your design for material efficiency, identifying opportunities to reduce board weight, minimize waste during die-cutting layouts, and consolidate multi-piece constructions into single-piece designs where feasible, lowering both material cost and environmental footprint.

Graphic Design (Visual Branding & Artwork)

Graphic design transforms a functional box into a brand asset that communicates your identity, values, and product story. Our graphic design services include:

• Brand-aligned visual concept development: Our designers work to understand your brand identity, target audience, market positioning, and competitive landscape, then develop packaging visuals that align with your existing brand guidelines or help establish a new visual direction.

• Artwork creation and layout: Full graphic composition including logo placement, typography, color schemes, product imagery, regulatory information, barcodes, and decorative elements — all arranged for maximum shelf impact and consumer engagement.

• Print-ready file preparation: We deliver production-ready files in industry-standard formats (AI, PDF, CDR) with correct color profiles (CMYK/Pantone), bleed margins, font outlines, and resolution specifications, eliminating the back-and-forth file corrections that often delay production.

• Finishing technique visualization: We produce digital mockups showing how different surface treatments — matte/gloss lamination, spot UV, foil stamping, embossing, debossing — will appear on the final product, helping you make informed decisions about finishing combinations before committing to physical samples.

• 3D rendering (available for complex projects): For clients who want to visualize the final packaging before production begins, we can generate photorealistic 3D renders showing the box from multiple angles with all finishes and graphics applied.

What Is Free? Basic Design Support for Qualified Projects

For clients who place production orders with us, we provide basic design support at no additional charge as part of our commitment to making professional packaging accessible. This includes:

• Simple graphic design work such as logo placement, text layout, and basic color adjustments using your provided artwork assets

• Structural recommendations and dieline creation based on your product dimensions

• Material selection guidance and process suitability advice

• Minor revisions to existing artwork files to make them print-ready

• 1–2 rounds of basic modifications (text corrections, logo position adjustments, minor color tweaks)

This free service tier is designed to lower the barrier for brands that already have a clear design direction but need professional assistance to finalize artwork for production. By absorbing these basic design costs internally, we help you reduce upfront investment while ensuring the final output meets our production standards.

When Does Design Service Incur a Cost?

For projects requiring more extensive creative work — such as original concept development, complex structural engineering, or premium visual design — design fees are quoted based on complexity and scope. This approach ensures fairness: clients with simple needs are not subsidizing those requiring extensive design investment, and clients with ambitious creative visions receive the dedicated design attention their projects deserve.

Situations where design fees typically apply include:

• Original creative concept development: When you need our team to generate brand-new visual concepts from scratch — including mood board creation, multiple design direction proposals, and iterative creative exploration — rather than working from your existing design assets.

• Complex structural engineering: Unusual box formats, multi-compartment constructions, mechanical features (such as ribbon pulls, magnetic closures, or sliding mechanisms), or structures requiring multiple prototypes for validation.

• Premium finishing integration design: Detailed artwork planning for multi-technique finishing combinations (e.g., coordinating embossed areas with foil stamping and spot UV registration across a full-wrap design).

• Multi-SKU or product line design: When a single project requires coordinated design across multiple box sizes, product variants, or a full product line — each requiring individual dieline creation and artwork adaptation.

• Illustration, custom iconography, or brand identity creation: Original illustrations, custom icons, bespoke typography, or brand identity elements developed specifically for your packaging.

• Multiple design concept rounds: Projects requiring several distinct design directions or extensive iteration beyond the standard revision scope.

In all cases where design fees apply, we provide a transparent, itemized quotation upfront — before any design work begins — so you can make an informed decision with full visibility of costs. There are no hidden fees or surprises.

Our Design Fee Philosophy: Fair and Transparent

Our design fee model is built on three principles: fairness (you pay only for the design complexity your project requires), transparency (all costs are quoted upfront), and value alignment (when you proceed to production, any design fees paid are fully refundable, making the design investment essentially cost-neutral for committed projects). This structure rewards genuine production partnerships while ensuring our design team's time and creative expertise are appropriately valued. We never use design fees as a hidden profit center — our core business is manufacturing packaging, not selling design.

The Design Collaboration Process

Working with our design team follows a structured yet flexible process designed to bring your vision to life efficiently:

1. Discovery & Briefing: You share your brand guidelines, product details, design preferences, target market information, packaging requirements, and any reference images or competitor examples. We discuss your budget and timeline to align expectations from the start.

2. Design Proposal & Fee Quotation: Based on the project scope, we provide a design proposal outlining the deliverables, timeline, and any applicable fees (or confirmation that the work qualifies for free basic design support). You review and approve before any work begins.

3. Concept Development: Our designers create initial design concepts — including structural drawings, graphic layouts, or 3D renders as applicable — and present them for your feedback.

4. Revision & Refinement: We incorporate your feedback through revision rounds until the design meets your expectations and is ready for sampling.

5. Pre-Production File Preparation: Once the design is approved, we prepare final print-ready files with all technical specifications, which proceed to the sampling stage.

Throughout this process, you work with a dedicated account manager who coordinates between you and our design team, ensuring clear communication and timely progress updates.

Intellectual Property and File Ownership

We respect your brand's intellectual property. All design work created for your project — including dielines, artwork files, and 3D renders — belongs to you upon project completion. We provide final design files in standard industry formats, and we never reuse or repurpose your custom designs for other clients. If required, we are happy to sign a Non-Disclosure Agreement (NDA) before design discussions begin.